About SD General

Why We Started

We started SD General because we saw the same problems over and over in the construction industry: vague bids, poor communication, missed timelines, and homeowners who felt left in the dark about their own project.

We built this company around the opposite of that experience. Every project gets a detailed, line-item proposal. Every client gets weekly written updates with photos. Every contract includes real guarantees, not marketing copy, but contractual commitments with defined consequences.

We don't try to be the cheapest contractor in San Diego. We try to be the most transparent, the most communicative, and the most reliable. When you hire SD General, you know exactly what you're getting, what it costs, and when it will be done.

What We Stand For

Transparency Over Sales

We'd rather lose a project by being honest about cost than win it with a lowball bid and surprise you later. Our proposals list everything included AND excluded.

Communication Over Convenience

Weekly written updates take effort. But you deserve to know what's happening with your home. We do it on every project, every week, no exceptions.

Quality Over Speed

We don't rush. Proper prep, quality materials, and skilled tradespeople produce results that last. We'd rather take an extra day than cut corners.

Process Over Improvisation

Every project follows the same 6-step process from consultation to warranty. Nothing is improvised. This is how we maintain consistency.

Accountability Over Excuses

Our guarantees are written into every contract with defined consequences. If we miss a milestone for reasons within our control, you receive a credit.

Relationships Over Transactions

We build homes, not just projects. Many of our clients come from referrals because we treat every project like our reputation depends on it, because it does.

Credentials & Licensing

CSLB License

#1051694

California State License Board

Serving Since

2020

San Diego County

Google Rating

4.9

50+ Reviews

Insured

Fully

General Liability + Workers' Comp

Ready to Start Your Project?

Schedule a free, no-pressure consultation. We'll visit your home, discuss your goals, and give you honest options.

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